NORDP 2024 Holly Falk-Krzesinski Award

Named for NORDP’s founding President, this award is voted on by the Board of Directors and given annually to a NORDP Member in recognition of outstanding service to the organization, to the research development profession or field, and to peers. 

Who: Faye Farmer

Where: Director of Enterprise Design Initiatives at Arizona State University

Number of years in research development: Faye started working on proposals as an editor at a scientific institute at ASU in 2008. She moved to the University’s central office in 2011. She co-founded the central Research Development office in 2015 and worked there until 2023.

Length of NORDP membership: 15 years

You have served NORDP in numerous roles and capacities over the years. Could you share a bit about what that journey has been like?

The journey has been fantastic. Faye has held both formal and informal leadership roles in NORDP. Faye considers her greatest contributions to be in the area of conference presentations, where she shared about ASU’s experience alongside other universities. When she ran for the Board, it was a culmination of the conference experience, working with the Mentoring Committee and working with the PEERD consulting program.

NORDP has always depended on volunteers. Holding this truth close during her Board service was important to Faye. She served on the Board from 2019 to 2023. While on the Board, she contributed to two Board initiatives. Both leveraged the work of volunteers in the organization. One was the task force for certification. This involved working with several passionate and motivated individuals through a series of steps that culminated in a report that was published this year.

The second effort involved a task force on NORDP policy review and updating. Faye organized individuals interested in creating more inclusive policies within the organization. This work reflected a dynamic, evolving membership in the thousands and tried to future-proof the organization as it grows. The original bylaws were essential to the founding of NORDP, but the policies needed to address size and diversity of the organization’s membership. This work resulted in a set of policy drafts that were provided to the Board in November of 2023.

In your view, what makes an effective leader, and how has your philosophy of leadership informed your work within NORDP?

Faye believes in the power of collaboration. NORDP has taught her this. She also recognizes that she still has a lot to learn about interpersonal relations and communications. Leading in NORDP means that you are good at what you do and also invested in other’s success. Research development is a coopetition, where members balance their own university or college interests while benefiting from each other’s knowledge and experience. This balance is achievable because of the strong sense of community. Leadership means growing the scope and scale of this balance through the many layers of institutional types, career rungs, and time in the profession.

What do you see as the biggest rewards, and challenges, of serving in leadership roles within NORDP?

As far as challenges, the path to organizational change can sometimes feel glacial. But Faye believes it is slow because NORDP values community insight and input. Achieving a well-grounded, high-quality outcome that has meaning for many in the organization often requires contributions from many people over time. As an organizational leader, Faye recognizes that she does not speak for herself but for the people who put her there. This requires frequent checking-ins and creating inclusive and transparent processes.

Faye has found that the biggest reward of working in NORPD is expanding networks upon networks of professionals in research development. Even as her career has shifted in the last year, she still gets emails asking for her thoughts, advice, or connection. At ASU, Faye encouraged her team to engage with NORDP, especially by presenting at conferences. By sharing our experience, NORDP reduces barriers to engagement for its professionals. The result is better, faster, higher-quality, and more effective research development services and support nationwide.

More recently, you have played a crucial role in revitalizing the New Opportunities in Research Development (NORD) Committee. What has that process been like, and what do you see as the greatest opportunities for the field of research development moving forward?

Faye sees incredible opportunities in research development. She believes that there is momentum toward more purposeful strategy development. Faye often touts the importance of strategic (competitive) intelligence, which builds upon institutional analysis and expands it to include national program and policy trends. These early, pre-funding opportunity activities allow research development professionals to answer questions like, who is funded and why. These answers become actionable insight among university leaders, ultimately translating into more efficient funding pursuits.

What advice do you have for NORDP members who aspire to greater service within NORDP or the field at large?

Volunteer! Faye sees a parallel to the advice we give faculty and other researchers. Just step up and get involved. Faye recognizes that people want and should be paid for their work, but volunteering is critical to creating a more inclusive organization. Volunteering provides a unique skill set that may not be accessible through our work. She also recommends that NORDP members call in anyone and everyone to the organization. She says NORDP needs all levels of education, experience, and backgrounds to be successful. It is incumbent upon members to create a more diverse organization with intention and care.