Presenters:
- Eva Allen, Indiana University
- Sarah Archibald, University of Wisconsin-Madison
- Jennifer Lyon Gardner, The University of Texas at Austin
- Michelle Popowitz, UCLA
- Sarah Rovito, Association of Public and Land-grant Universities
- Amy Spellacy, The Ohio State University
Thanks to our session scribe, Linda Vigdor, City University of New York!
Key points from the session. We learned:
This session was designed to be highly interactive with the audience. A broad overview of key factors to consider when initiating a grand challenge include:
- What are the drivers for starting a program – how might these influence the design of the program?
- Grand Challenge Goals vs. Themes – it is helpful to differentiate between these.
- Theme: (-) not that easy to measure outcomes and hard to set up requirements to meet but (+) good for generating interest and engaging participants; “no failure” with a theme; themes persist beyond the goals and offer potential of culture change
- Goal: (+) easier to communicate objectives but (-) narrower focus than a theme; “failure” is a possibility – thus, harder to sell to researchers or executives
- One strategy is to start with a theme (for ideation phase) then narrow the theme to focused goals
- Management of theme-driven and goal-driven challenges require different strategies.
- Theme-driven: open-ended management
- Goal-driven: defined approach
- Get creative with funding approaches, for example:
- Sell institutional assets (e.g., parking)
- Generate philanthropic gifts
- Provide campus-based funding
- Ideation approaches:
- Pre-define a broad topic – bring people together to brainstorm ideas to further refine/define the topic
- Run open calls – ask for concept papers and/or offer seed funding grants to explore viability of ideas
- Organize topics around specific person with core expertise or draw
- Top down – topic defined by high level administration or by external partner to achieve specified goals
What did you hear at this presentation that surprised you?
I was surprised by the difference in focusing on goals vs. themes as an organizing structure when designing a grand challenge. Both have their merits.
- Advantages of organizing around Smart Goals:
- (a) unified vision;
- (b) easier to communicate societal impact;
- (c) promise of defined impact for participants;
- (d) measurable;
- (e) time-limited;
- (f) roles more easily defined; and
- (g) better positioned for partnerships
- Advantages of organizing around Themes:
- (a) flexibility;
- (b) campus able to define or declare success at any point;
- (c) inclusivity;
- (d) scope can be variable;
- (e) may generate more excitement due to fewer restrictions; and
- (f) no predefined timeline or endpoint
What resources did you discover at this presentation?
- This is a great resource on Grand Challenges: https://escholarship.org/uc/item/46f121cr
- There is a community of practice that you can join: https://groups.google.com/forum/#!forum/universitygcs
What was the most interesting question asked by an audience member, and what was the presenters(s)’ response?
An interesting question focused on best strategies for picking teams.
- Identify people known to be team players
- Identify people who have the requisite experience, and/or reputation relevant to the proposed theme
- Noted: themes proposed at general meetings can be hard to manage in terms of selection, focus, etc.
- It’s also important to have a strategy to keep faculty engaged once they sign on to a grand challenge
What else from this session should NORDP members know?
The interactive format kept the session lively and produced thoughtful ideas.

In 2014, I started as the first Program Manger of BioSNTR (pronounced “bio-center”), a state-wide distributed research center in South Dakota. I work with faculty across the state on large collaborative research projects. In addition to managing the finances of the center, I also monitor and evaluate project progress, assist faculty in finding and applying for new funding, coordinate public and university relations’ information, and assist in creating new partnerships amongst academic researchers and the local biotech industry. Every day looks different and that’s what I love most! I also really enjoy getting to interact with faculty from a variety of disciplines – I’m always learning something new!
I took my current position last May after two years as a Fiscal Officer (FO) in the Research Laboratory of Electronics (RLE), one of MIT’s largest research labs. While I was at RLE, I worked on two successful Manufacturing USA proposals: AIM Photonics and AFFOA. Working to coordinate between multiple stakeholders across MIT, other academic institutions, and governmental agencies was extremely exciting and challenging. I realized that I wanted to do more work on large, complex proposals, especially those that were cross-disciplinary in nature and would further the larger institutional research mission.
In 2014, my family and I came back to the USA. I started working at the Department of Microbiology and Immunology at Stanford University in 2015. I work with junior faculty and postdocs, finding new opportunities and helping with proposal development. In addition, I focus on strategic proposals which can lead to larger interdisciplinary projects.
