NORDP 2017 Conference Notes: Better Together – Joining Forces to Maximize Success

Better Together: Joining Forces to Maximize Success

Presenters:
Brent Burns
Peggy Sundermeyer
Kerry Morris
Eileen Murphy

Thanks to our session note-taker!

Key points from the session. We learned:

  • What National Association of Corporate Relations Organization (NACRO) is and how Research Development staff participation with NACRO can benefit the entire institution.
  • What Corporate Relations can add to Research Development
    1. Work together in a holistic model.
    2. Share resources, co-locate, share administrative support
    3. Companies are spending more money in research & development
    4. Federal funding is decreasing
    5. If we work together, this will move the institution forward
  • How to develop strategies and portfolios for faculty
  • How to bring CR staff to the table at institutions of various sizes
  • Effective ways to share faculty research interests.

What did you hear at this presentation that surprised you?
Resource sharing is not the norm.  Although we criticize departments and the faculty who operate in silos, administrative offices within the same institution are territorial and operate in silos too.

What resources did you discover at this presentation?
NACROnacrocon.org
The Network of Academic Corporate Relations Officers brings together U.S. and international academic corporate relations professionals who are dedicated to providing professional development opportunities and sharing best practices that enable members to develop and advance comprehensive, mutually beneficial relationships with industry and establish common language and metrics for peer comparison. Founded in 2007, NACRO has grown to more than 500 individual members.

CASE – www.case.org/
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.

Profile databases used by CR and RD offices:
SalesForce
Raisers Edge (used by development offices)
Financial Edge

Interesting questions:

Q. How do we guide faculty as to who will get the IP credit when faculty and corporations collaborate?

A:  Break the barriers between the Technology Transfer/IP office and the faculty.

The IP office does the negotiations for the faculty.  Faculty should not be negotiating the IP because they tend to give away more than they should.  The IP offices are trained attorneys, and can speak on behalf of the faculty member’s research.

Q: There are many entities within our institution that reach out to corporations, and we are all unaware these contacts are being made. It appears (rightly so) that the right hand doesn’t know what the left hand is doing within the same institution. What do your institutions do to communicate across your institutions of the activity being conducted with corporations?

A:  Michigan Tech Corporate Relations creates an engagement summary and provides this to faculty or leadership who plan to contact corporations.

A: Corporate Relations and Research Development offices need to follow a holistic model – co-locate, share resources and administrative support(especially in decentralized institutions.) There is a slide within the presenters slide deck with details on what the holistic model entails.

 

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