Do You Know Where You are Going?

One of the greatest catchers in baseball history, Lawrence Peter “Yogi” Berra was also known for his “Yogi-isms.” My favorite “Yogi-ism” is, “If you don’t know where you are going, you might wind up someplace else.” While this ism is appropriate for all professional fields, I believe it to be especially true for research development. As an RD professional, do you know where your office is going?

Being in a relatively nascent field, we in RD are pioneers, developing new innovations and ideas as needs arise at our institutions. This is fantastic and exciting. But, we need to know where we are going, or we will never get there. We need a long-term strategy.

NORDP’s Program for External Evaluation of Research Development (PEERD) can help your RD office determine its long-term strategy. Whether your office is new, looking to expand, or well established, NORDP’s PEERD consulting program can help you set strategic directions.

For a no-obligation cost estimate, contact More information can be found at

Submitted on behalf of Kayla Tindle


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